A woman-owned business will definitely prefer another woman-owned business over man-owned, given all other circumstances remain the same. But this is our dilemma; women here do not have opportunities. No matter how much they excel there will always be barriers in Pakistan that will just keep on resisting their growth.
How Us Pakistanis Can Heed From International Examples
These problems are all but impossible to solve. If we can learn from examples advanced nations like USA and their organizations promoting business in women like WBE, we can definitely take a huge leap in promoting our women that have the minds of excellent entrepreneurs but have no means.
Take the example of WBE (Woman Owned Business Enterprise.) WBEs are those organizations in which women have at least 51% of shares. United States of America is a proactive country as far as women’s rights are concerned. To promote women in international trade, WBEs are certified by city, state of federal authorities.
What Are The Benefits of WBE Certifications To These Women?
In order to understand how we can benefit from these certifications, we must first know how American women are benefitting from same certifications.
American women benefit a great deal from these certifications as other WBEs can easily seek out a particular WBE if they were to become a part of it. This gives them a definite edge in terms of exposure. Imagine if such certifications were in Pakistan. There are very few women in Pakistan running business or trading on a large scale. How wonderful it could have been for our women promoting their gender by recognizing them through WBE citification and boosting our economy?
Another benefit of such certifications is that since WBEs develop an interconnection, they can attend seminars, conferences and periodical meetings in order to share business ideas and contribute further to the ultimate cause of national prosperity.
The Americans can register WBEs on national levels via various agencies. Some of them include WBENC, NWBOC and USWCC. In addition, there are also certifications for small businesses. If such a certification could set its foot on our soil, our women operating on a small scale can benefit immensely from these. Poor women, widows and old women running business from their home can take their home-business to a whole new level.
Extensive corporate memberships are another pivotal advantage our women could derive just like American women. Mere thought of fortune 500 companies participating in diversity procurement efforts gives us an idea that this is going to be a Win-Win situation for all WBEs. Shareholders can increase their public image, and the company can attain a positive public perception.