Pakistani trends have drastically changed since early 2000s and now, almost every Pakistani woman wants to contribute monetarily to the family. The steady rise of this new trend has made many women head out of their homes looking for a satisfactory job. Other women find themselves trading products or offering service from home.


Although trading seems like a viable idea, some women might not be able to do that because of the procedure involved. For such women, all hope is not lost - there are far too many small business and franchising opportunities for women.

Franchising Business Trend in Women

According to IFA (International Franchise Association), successful women are expected to increase their interest in franchising as the industry revealed a steady incline. Take Auntie Anne’s Pretzel for example. This is a perfect scenario displaying the amount of success women can accomplish via franchising.

Pondering Over Aunt Pretzels’ Example

According to Aunt Pretzels’ COO, Bill Dunn, good relationships build strong franchises. He believes the foundation of any franchise’s success rests on positive outlooks, proactive franchises and the product’s consistency. The COO believes that in commercial areas, franchises like Aunt Anne’s Pretzels rely on employees’ ability to reach out to their customers directly by free sample giveaways and social media work. Once an entrepreneur reaches point of branching out her own franchise, Dunn believes, it is essential to be selective in the people chosen to work with you as partners.

Industry sees growth in early 2014

In America alone according to the IFA, more than 18,000 are employed in franchises in more than 825,000 locations. That is America, a rather big market for franchising. But Pakistan is also gaining solid ground in franchising. Just a decade and a half ago, there were hardly any franchises in Pakistan.

Scope Of Franchising for Women

Today, we have KFC, McDonalds, Subway, Sony, Audi and what not in Pakistan. For enlightened women, this is a high time to step up and get under franchising spotlight.
With permanence in tax rates, and steady improving conditions of Pakistan, coupled with increasing education rate and climbing rate of franchising, we are expecting Pakistani franchise industry to open up hundreds more establishments and offer employment opportunities to thousands of Pakistanis, including women.

If you as a woman pick up franchising business, not only will you be playing your role in boosting your financial standing, you will also be helping Government and the business sectors of Pakistan in job-creation.

Building a Franchise Takes Patience

It must be kept in mind, despite many franchise opportunities for women, the business and business relations in order to prosper, will require patience. Women entering franchising industry must be cooperative with their partners, their subordinates and others involved.
This is why Pakistani women must make use of their keen senses when filtering for information and right franchising business. Aligning with the right people is also necessary in franchising business. Women can think of it as a marriage as the goals are mutual.